What is Enaretos?

Enaretos is derived from the ancient Greek word Arête or areté pronounced "ar-et'-ay" (αρετή)

Arête is many times translated as "virtue". Enaretos (ενάρετος), pronounced "en-ar'-et'-os" would be translated as one who has or possesses arête or in English as virtuous. To the ancient Greeks, arête was a complex concept and it commanded a much deeper meaning than simply virtue.

The ancient Greeks sought to extend themselves mentally, physically, and spiritually, to reach their full human potential; constantly pursuing arête but also encompassing the quest for excellence. The best of Greek traditions; art, athletics, and philosophy, reflect the importance of arête in all human endeavors; whether striving for perfection on the Olympic field or simple everyday tasks.

The most articulated value in Greek culture is arête, the word actually has a meaning closer to "being the best you can be," or "reaching your highest potential." The term from Homeric times onwards is not gender specific. Homer applies the term of both the Greek and Trojan heroes as well as major female figures, such as Penelope, the wife of the Greek hero, Odysseus. In the Homeric poems, areté is frequently associated with bravery, but more often, with effectiveness. The man or woman of arête is a person of the highest effectiveness; they use all their faculties: strength, bravery, wit, and deceptiveness, to achieve real results. In the Homeric world, then, arête involves all of the abilities and potentialities available to humans. We can, through the frequent use of this term in Homer's poems, make some tentative conclusions about the early Greek world view. The concept implies a human-centered universe in which human actions are of paramount importance; the world is a place of conflict and difficulty, and human value and meaning is measured against individual effectiveness in the world.

In Greek Philosophy, for Aristotle, arête is explicitly linked with human knowledge. Plato repeatedly returns to the question of arête, and the evidence of his earliest writings suggest that Socrates, Plato's teacher, was equally obsessed with the question. Various Platonic dialogues deal with questions such as: Can arête be taught or learned? What is areté? The famous Socratic paradox, "Virtue is knowledge," is in Greek, "Arête is knowledge." This would be the foundation of both Socratic and Platonic philosophy: the highest human potential is knowledge and all other human abilities are derived from this central capacity. Aristotle also locates the highest human potential in knowledge: theoretical knowledge. If arête is knowledge and study, the highest human knowledge is knowledge about knowledge itself; in this light, the theoretical study of human knowledge, which Aristotle called "contemplation," is the highest human ability and happiness.

During the time of the Greek Hellenistic civilization and the Roman Empire, the "lingue franche" were Greek and Latin. Lingue franche denotes a language that is used as common or commercial tongue among peoples of diverse speech such as the the vast empires of Alexander the Great and the Romans which encompassed much of the know world. The writers of the New Testament Bible wrote in Greek and the word arête was used to denote moral excellence. The Apostle Peter used this word in his first letter to describe the excellent nature or excellencies of God. Such excellence is said to have been possessed by various people, but it is a quality that only comes from God. Only those who are given divine power can achieve this excellent nature and be morally excellent on this earth. This is true arête.

Enaretos Partners believes that the world is in desperate need of true arête. We are dedicated to achieving the concept of arête or the virtuous excellence which can only come from above, not to be achieved by simply laboring and striving on our own. It is our firm believe that only through divine empowerment can we truly have our human efforts achieve their full potential and achieve arête.


It is our firm belief that through a total empowerment we truly have our human efforts achieve their full potential and achieve the arête the ancient Greeks so highly prized more...

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Headquarters: Meridian, Idaho, USA
Telephone: 1.208.629.0008
Fax: 1.888.605.9702
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